PPC (pay-per-click) Management Agency
Our PPC team offer a range of paid search services with a proven track record in Google and Bing Ads and are experts in providing PPC Strategy and Campaign Management.
Our focus is on creating and managing well-crafted, data-driven PPC campaigns that drive efficiency, and improve your return on investment.
We monitor and apply ongoing optimisation techniques to fine tune performance and deliver high quality clicks at a lower CPA (Cost Per Acquisition).
Google Ads and Remarketing
- Google and Bing Ads strategy
- Controlled paid media management
- Increase online visibility
- Deliver results based on agreed objectives
- Remarketing experts
Google Ads (previously Google AdWords) provides an opportunity for businesses to appear in top search positions through paid media management and is one of the most controllable ways to put your website in front of people who are actively searching for your products or services. We also work across Bing Ads and other popular search engines dependent on requirements, which often differ when considering international audiences.
Our team will work with you to create campaigns that increase your online visibility, generate brand awareness and deliver online traffic, conversions or sales.
We are also experts in remarketing and can offer tailor made campaigns to display adverts on the Google Display Network by targeting audiences who have already visited your website.
- Google Shopping feed optimisation
- Product data recommendations
- Bid management
- Budget control with CPA targeting
Google Shopping is one of the most effective channels for ecommerce businesses and generally yields strong conversion rates as prospects view product information prior to clicking ads. This means that we are prequalifying traffic by attracting audiences that are already in buying mode or showing purchasing intent.
Unlike Google Search campaigns – Google Shopping campaigns work with a feed of your product data which needs to be correctly formatted and optimised for use. We work with you to ensure that the feed is incorporating the right product information and has been developed in context of product categorisation, stock availability, pricing and promotional considerations and any legal requirements. This approach, coupled with an understanding of bid management and budget control based on your actual profit margins ensures the best possible results for Google Shopping campaigns.
The best PPC campaigns need to be structured well from the outset. We work with you to ensure the foundations of your account are organised logically and fit for purpose.
Having the right structure in place means that ad groups and keywords can evolve and adjustments can be made from a strong campaign framework.
Our team always start with a review of your existing account so that we can assess any opportunities or glean historical insights from previous campaigns. We extract and analyse key data to best understand what has performed well previously, what hasn’t worked and where improvements can be made.
Our audits vary based on the size and structure of your account but we will typically look at ad groups, keyword targeting, ad copy, PPC landing pages, campaign settings, bid strategy and budget allocation and overall conversion tracking. This gives us the insights needed to make strategic recommendations and ensure the overall campaign is well optimised.
To tailor a PPC campaign that’s right for you, we also get to know your business, industry sector and your key paid competitors. Along with the audit, this is a key requirement for us to ensure we develop a strategy that is unique to your business and is based on what you want to achieve from paid advertising. This approach ensures that we are attracting the right type of customers at the right stage of the user journey and then serve content that achieves desired outcomes.
Monitoring and Optimisation
In a constantly changing environment it’s important to manage, analyse and apply data driven corrective action to respond to competitor, sector or consumer activity.
We therefore monitor and apply ongoing optimisation to continually refine campaigns to push performance boundaries and drive real business value and impact.
We produce reports which provide meaningful insight into what’s happening with your PPC campaigns. We always strive to ensure you have a clear and transparent understanding of how your paid search is performing against the key metrics you’re most interested in.
uplift in traffic across all channels
clicks to the destination site from Google Ads
average conversion rate achieved over 4 months
“In Visarc I have an extremely supportive and proactive team. Over the past 3 years I have been able to trust them with not only the delivery but the custodianship of some extremely important projects. Their insight and advice is always welcome, backed up with robust performance and results, and they go out of their way to provide an exceptional service, at times under tight time pressures.”
Nick Broomhall, UK Marketing & Communications Manager, Piaggio Group UK