Digital Marketing Manager

Visarc is recruiting for a dynamic Digital Marketing Manager with a growth mindset to join a small but expanding Digital Marketing Team to work on a portfolio of high-profile accounts including several automotive brands.

The role reports into the Head of Digital Marketing, salary is negotiable and subject to experience.

 

In a nutshell

As Digital Marketing Manager, you are expected to be able to work across marketing disciplines and will be responsible for the day-to-day delivery and optimisation of client activity in 3 key areas:

1. Analytics and Business Intelligence
2. Search Engine Optimisation
3. Paid Media (Display, Paid Search, Paid Social)

 

Analytics and Business Intelligence

Responsibilities across our client portfolio

  • Management of Google Tag Manager containers, including variables, triggers and tag setup
  • Management of Google Analytics properties including view definition and goal tracking
  • Definition and build of standard and bespoke reports in Google Data Studio

Development opportunities

The next step in our journey to offer better analytics and business intelligence services is to explore the opportunities offered by centralising data. Any experience utilising Segment, Google Analytics 360, Google Big Query, Data Build Tool (dbt), Stitch or Looker would be an advantage.

 

Search Engine Optimisation

Responsibilities across our client portfolio

  • Interpretation of website quality audits
  • Manage the delivery of technical website audits
  • Manage the delivery of keyword research for existing client web pages
  • Manage the delivery of keyword gap analysis for client websites
  • Manage the delivery of client content marketing plans
  • Manage link acquisition via a third party agency

Development opportunities

To offer comprehensive SEO solutions for clients of various sizes it is vital that we automate the majority of SEO research and reporting tasks. Any experience utilising Google Big Query and Supermetrics would be an advantage, as would any experience off-shoring core SEO tasks.

 

Paid Media

Responsibilities across our client portfolio

  • Setup and management of paid search campaigns across Google and Microsoft Advertising
  • Setup and management of paid social campaigns across Facebook, Instagram and Twitter
  • Setup and management of display campaigns across Google and Microsoft Advertising
  • Setup and management of audiences across all platforms

Development opportunities

To take our paid media management to the next level, it will be vital to deliver efficiencies using Google Ads scripts or third-party tools such as Adzooma or Adalysis. Our medium to long term objectives are to achieve all key business certifications for the leading paid media platforms.

 

About you

The successful candidate will have a minimum of 3-5 years digital marketing experience which has exposed them in a hands-on way to analytics/BI, paid media management and SEO. A mix of brand and agency experience would be an advantage as would any recent certifications from Google, or Microsoft Advertising.

On the job training will be provided; however, you will be expected to make an impact immediately and work independently. This role does not manage any direct reports, but as the team grows they may be added.

 

General skills required

  • A strong understanding of marketing principles and practices
  • Excellent client relationship management skills
  • A strong work ethic and a willingness to go the extra mile
  • Efficient and able to manage a large volume of requests
  • A fast learner, we use a broad range of technology you will need to master
  • An analytical and creative mindset focused on growth
  • Strong presentation skills, both delivery and asset production (reports, RFPs)

 

About Visarc

We are a fast-paced, full service, marketing agency working with an exciting selection of brands including Maserati, Ferrari, Hyundai, Brakes, and Piaggio to name a few. We deliver all aspects of the marketing mix from digital product development through to omni-channel marketing campaigns. Respected for our high-quality output, our dynamic team works hard to maintain this reputation.

From a benefits perspective we run a quarterly bonus scheme, have our own in-house gym and we lay on a healthy breakfast and lunch to power you through the day.

We are committed to delivering the right results for our clients, but we also value a work life balance. All team members start with 26 days holiday rising to 28 (based on years served) in addition to bank holidays, we also run an official early finish on Fridays.

Do you prefer to work from home? We offer the option to work both remotely and, in the office, experience has shown that given the right processes and the right team, high-quality work gets delivered regardless of location. However, candidates should be located within a 2-hour commute to enable attendance at planned and ad-hoc meetings.

how To apply

Please complete the form below, or submit your CV by email to hr@visarc.uk

Visarc, Unit 11, Connect 10, Ashford Business Park, Ashford TN24 0FE, 01233 500222

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